Macro PR

Macro PR is an international public relations agency based in Manhattan.

Its clients include The Economist Group, The Global FoodBanking Network, and The AntiCounterfeiting Coalition.

Reimagined Cover

Redesigned the cover putting the focus on New York City, where the company is based.

The original cover:

Client Work: The Economist Group

Managed The GRE & GMAT Test Prep and the Which MBA? social media accounts.

Worked on the promotion strategy for The Economist’s Brightest Minds MBA Scholarship Contest and converted long-form journalistic articles into short and punchy Twitter posts.

Client Work: The IACC

The International AntiCounterfeiting Coalition fights against counterfeiting globally.

Strategized and led Facebook Campaign “IACC Word of the Week” for the client. Intellectual Property professionals often use complex industry jargon that the audience rarely interacts with.

Identified the issue and converted it into a social media campaign that successfully demystifies key terms.

After launching the campaign, the accounts saw its following grow by over 600 organic followers, including a significantly increased engagement rate.